
Samsung Electronic, a leading mobile phone provider, today announced a new naming strategy for its GALAXY range of smartphones. The creation of the new naming system is marked by the release of four new GALAXY smartphone, the GALAXY W, GALAXY M Pro, GALAXY Y and GALAXY Y Pro, all of which run on the powerful Android 2.3 Gingerbread operating systems. Overall, any new Galaxy handset will bear one of these five letters:
S (Super Smart) – obviously, as the already-available Galaxy S i9000 and S II i9100 suggest, these will be Sammy’s top of the line Android handsets. Only flagship devices will be S-branded
R (Royal or Refined) – still high-end devices, but not as good as the S ones. “A combination of power, performance and productivity for the individual who wants to be defined by the technology they carry”
W (Wonder) – “high quality, strategic models, perfect for those seeking a balance between style and performance”
M – (Magical) – these should be “high-performance” phones “at an economic price-point”
Y – (Young) – cheap devices for teens or emerging markets
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